Agency with this brilliant idea: Scholz & Friends Berlin (GERMANY)
It’s called: Festina Profundo with the tagline “The Diver’s Watch in Water Packaging”

In their description they wrote:

We believe in what we can see: the maximum transparency of the packaging design shows the absolute confidence we have in our product. That’s why we submit the Festina Profunda to quality control directly at the point of sale: the watch is presented in a transparent bag filled with distilled water. In subjecting it to this visible test of endurance we can convince the customers of the watch’s outstanding quality.

Mehedi (View other pics by Mehedi) submitted this funny picture 8 years ago using the tags: bag of water, festina, festina funny, festina watch, festina waterproof, festina waterproof watch, watch in water, waterproof watch, waterproof watch funny