Samsung S3 ad comparing iPhone 5

Samsung may have lost the patent battle against Apple, but that doesn’t mean the Korean electronics giant has quieted down.

What’s first noticeable about the ad is its tagline, which is an obvious jab at Apple: “It doesn’t take a genius.” Not only does this reference Apple’s “genius” retail employees, Samsung also implies that deciding between the two devices is a piece of cake.

The Galaxy S III’s list of features is much longer than the iPhone 5, and its specs beat Apple’s latest smartphone in terms of HD resolution, talk time and RAM. It also features near-field communications (NFC) technology — not included in the iPhone 5 — which allows users to pay at checkout with a mobile phone.

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